EA’s Internationally Award-Winning Battlefield 3 Begins Its Assault on Retail Worldwide

The entertainment event of the year has arrived. DICE, an Electronic Arts studio, today announced that Battlefield 3™, winner of over 60 industry awards worldwide, is now available at retail stores in North America. With close to 3 million pre-sales*, Battlefield 3 is the biggest first-person shooter launch in EA history.

Celebrated for its immersive single-player campaign, intense co-op mode and explosive multiplayer gameplay, Battlefield 3 launches with a 93 on Metacritic and is being heralded as “unforgettable” by IGN.com, “mesmerizing” by Joystiq and the “must have first-person shooter of the year” from GameSpy, who awarded Battlefield 3 a perfect 5 out of 5.

Battlefield 3 goes above and beyond the competition with the state-of-the-art Frostbite™ 2 game engine that creates a massive sense of scale, completely destructible environments and enables players to pilot a range of vehicles from jets and tanks to choppers and jeeps. With the addition of Battlelog, the Battlefield social network service, fans old and new can stay connected as they rise to the challenge to become one of the world’s best soldiers. To accompany the game, Orion Publishing will release a novel called Battlefield 3: The Russian written by the highly decorated ex-SAS operator and best-selling author of Bravo Two Zero, Andy McNab, with co-author Peter Grimsdale. McNab worked with the creative team at DICE to ensure the authenticity of today’s warfare is experienced in the single player, co-op and multiplayer campaigns.

Battlefield 3 is available now in North America and will be available in Europe on October 27, 2011 for the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PC. Battlefield 3 is rated “M” for Mature by the ESRB. Fans of the game and DICE can purchase one of-a-kind merchandise online at the all-new DICE store at www.store.dice.se. For more information on Battlefield 3, please visit www.battlefield.com.

* As of October 24^th, 2011 based on internal EA estimates.

Watch the Launch Trailer