Need for Speed The Run Demo-contest

1. General

For the promotion of the demo of its videogame Need for Speed The Run, Electronic Arts Nederland, Beech Avenue 180, 1119 PS Schiphol-Rijk, The Netherlands (hereafter referred to as “EA”) is promoting the EA iPad App Competition (hereafter referred to as the “Competition”) on the following online gaming sites: .

The opening time and date of the Competition is October 19th 2011 at 00.01 CET, and the closing date and time for receipt of entries is November 1st 2011 at 23.59 CET. Entries submitted after this time will not be considered.

2. Restrictions

This competition is open to residents in The Netherlands and Belgium aged sixteen (16) and over only. EA can request proof that the participant is 16 years or older and can disqualify any participant under sixteen (16) who fails to provide said written proof.

Employees of “Electronic Arts” (“EA”) or of its affiliates, subsidiaries, parent company, advertising or promotional agencies, as well as members of their immediate family are not eligible to enter.

3. Rules for taking part and Competition rules

3.1. Rules for participating in the Competition

No purchase of any goods or services is necessary to be eligible for entry into this competition.
Participants from The Netherlands and Flanders Region of Belgium download the demo version of EA’s videogame Need for Speed The Run (hereafter ‘the demo’) via Microsoft Xbox Live Marketplace for Xbox 360 and/or via the PlayStation Store for PlayStation 3.
After having downloaded the demo, participants need to complete the Desert Hills Event level within the demo. There are no restrictions in a participant’s choice of vehicle. Upon completion participant needs to make a photograph of the COMPLETED screen within the demo.
The photograph needs to be send via Twitter to @EA_Benelux, mentioning the hash tag #nfstherun, time it took to complete the event within the demo and participants Xbox Live gamertag and/or PSN ID.
3.2. Gaming rules

Participants that have completed the above-mentioned steps and have submitted these to @EA_Benelux via Twitter mentioning the above-mentioned details would be eligible to the final draw. (Hereinafter the “Eligible Participants”)

Daily one (1) participant will be drawn out of the Eligible Participants, to constitute the winner of the daily Competition and prize as detailed below. One (1) participant will be drawn out of all Eligible Participants, to constitute the winner of the overall Competition and prize as detailed below.

4. Prizes and rewards

The number of winners is restricted to the number of prizes.

4.1    prizes

•    Daily prize: T-shirt, USB stick, mousepad
•    Overall prize: EA game of choice for a platform of choice, Lamborghini Gallardo scale model
•    The maximum value of this price, all included, is of 750,00€.

One prize from among all the aforementioned prizes will be awarded for each winner determined as detailed above in Article 3.2.

The value of the prize is determined at the time these rules and regulations are being drafted and will not be subject to any debate regarding their valuation. No requests to exchange the current prizes for cash or alternatives, for any reason whatsoever, will be allowed.

EA will not be held responsible for any delay and/or losses in transit which are the fault of the postal service or carriers, nor for any partial or total damage to the prize by this type of transport or in the event that these services break down, or for any other reason.

The winners will elect their e-mail address by submitting via Twitter.

Any prizes which cannot be delivered because of a mistake or omission in the players' details, any alteration to these details, or for any other reason, will be retained by EA.

The list of winners will be available from the website,, at the end of the Competition and at the latest November 3rd 2011, 18:00 CET.

Winners will be notified after they have won the price.

5. Results

Winners will be contacted by email once they have won a prize.

By accepting the prize, the contestant agrees to the use by EA of any of contestant’s data filled in on the subscription form, including but not limited to their name, surname, for the purpose of advertising, trade or promotion of the Competition or EA products without further compensation or consideration, in any and all media now known or hereafter developed throughout the world, to the extent as permitted by applicable law.

6. Privacy

By providing the required personal data on this form and submitting it to EA, contestant freely and unambiguously agrees that EA shall process the personal data of contestant as provided by contestant to EA in the context of this contest. EA shall process this personal data in a proper and careful manner and for the purpose of enabling EA to contact the winning contestant as well as fore direct marketing purposes in accordance with the applicable national privacy laws, including the Dutch Personal Data Act.

In the event contestant does not wish for his personal data to be used for direct marketing purposes, contestant can inform EA by sending an empty e-mail to the following address:, or by sending written notice to the following address: Postbus 75756, 1118 ZX Schiphol-Triport. Upon receipt EA shall cease the use of this contestant’s personal data for direct marketing purposes.

7. Disclaimer

Contestants holds EA and subsidiaries harmless for any injuries, losses or damages of any kind inflicted on person or property resulting from acceptance or use of the prize or participation in this contest, including but not limited to use of the EA website or downloading there from, late, lost or misdirected entries or e-mails, or for technical, hardware or software malfunctions, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications whether caused by the sender or by any of the equipment or programming associated with or utilized in this promotion or by any human error that may occur in the processing of entries. Participation constitutes contestant’s understanding of, and full and unconditional agreement to and acceptance of the terms contained herein. EA reserves the right to disqualify any contestant that EA determines to be in violation of any term contained herein. EA’s decision not to enforce a specific provision contained herein does not constitute a waiver of that provision or the set of terms contained herein.

8. Disputes

The contest is governed by Dutch law. In the event of a dispute, the decision of EA shall be final and legally binding. No correspondence will be entered into. In the event of any disputes which cannot be resolved between parties, and causes of action arising out of or connected with this contest, such shall be resolved individually and by the Dutch court.